Introduction: Why Mokila Needed a New Kind of Real Estate Marketing
Mokila has rapidly emerged as one of Hyderabadās most promising zones for farmland investments, garden homes, and organic living projects. However, when Preserve Farms entered the market, the challenge was clear:
- Low brand awareness in a competitive micro-market
- Highly informed buyers comparing multiple farm plot projects
- Long sales cycles and trust-driven purchase decisions
This case study explains how LerdLeap ā a real estate-focused digital marketing agency in Hyderabad ā built Preserve Farms from zero brand visibility to consistent, scalable lead generation, combining SEO, paid media, creatives, and on-ground familiarity strategies.
Project Overview: Preserve Farms, Mokila
Project Type: Farm plots & garden homes
Location: Mokila (with extended reach to Kokapet, Gachibowli, Financial District)
Marketing Objective:
- Build brand identity from scratch
- Generate consistent qualified leads
- Position Preserve Farms as the first mover in organic living & garden homes in Mokila
Measurable Growth Highlights
SEO & Organic Performance
- 80+ keywords ranked between 1stā3rd SERP pages, including:
- Farm plots in Mokila
- Garden homes
- Farmhouse plots for sale
- Farmland investment near Hyderabad
- 3,000+ organic leads generated in ~1.6 months through sustained SEO execution
- Google Search Console growth metrics:
- ~4.8K clicks
- ~232K impressions
- ~2.1%+ CTR
- Continuous average position improvement across core keywords
Paid Media Performance
- Google Search, YouTube Ads & Performance Max campaigns generated:
- 3,000+ paid leads
- ~ā¹30 Cr ROAS in close collaboration with sales teams
- Meta Ads + Google Ads combined:
- 8,000+ qualified leads
- Average Google lead cost:
- ā¹240āā¹270 CPC (controlled and stable)
- Creative CTR:
- ~3.0%
Website & Inbound Impact
- Overall website traffic increased by ~70%
- ~20% organic direct calls, indicating high-intent brand recall
Strategy Foundation: Building Preserve Farms from Zero
Preserve Farms was not marketed as just another farmland project. LerdLeap positioned it as Mokilaās first organic living destination with a āGarden Homesā philosophy.
Core Brand Positioning
- Introduced organic living as a lifestyle, not a plot sale
- Highlighted garden homes, open spaces, and long-term land value
- Focused on trust, sustainability, and community-driven living
This narrative became the backbone across SEO content, ads, videos, and landing pages.
Deep-Level SEO Strategy Implementation
1. Location-Intent SEO Architecture
Instead of generic real estate keywords, we built micro-location dominance:
- Mokila-specific landing pages
- Supporting blogs targeting:
- Farm plots near Kokapet
- Garden homes near Gachibowli
- Farmhouse investments near Financial District
This helped capture search intent from nearby premium zones, not just Mokila.
2. Topical Authority for Organic Living
We created content clusters around:
- Organic living concepts
- Garden home advantages
- Farmland investment ROI
- Legal clarity & buying guides
This positioned Preserve Farms as an educational authority, not a promotional brandādriving higher CTR and longer session durations.
3. Search ConsoleāDriven Optimization
Weekly performance tracking allowed us to:
- Improve low-CTR but high-impression keywords
- Refine page titles & meta descriptions
- Strengthen internal linking for faster ranking lifts
Paid Media Strategy: Beyond Lead Generation
1. High-Quality Ad Shoot & Creative Strategy
To establish instant brand credibility:
- Conducted a professional ad shoot with a female model
- Focused on emotion, lifestyle, and aspirational living
- Created video-first creatives for YouTube and Meta
This helped Preserve Farms stand out from typical plot ads.
2. Familiarity Marketing Through Location Targeting
Ads were promoted at regular intervals across:
- Kokapet
- Gachibowli
- Financial District
The objective was brand familiarity, not just clicks:
- Repeated exposure
- Visual recall
- Mental brand stamping
This significantly improved lead quality and direct call volume.
3. Platform-Wise Execution
- YouTube Ads: Awareness + consideration
- Google Search Ads: High-intent buyers
- Performance Max: Cross-network reach
- Meta Ads: Retargeting + lifestyle storytelling
Lead costs were consistently controlled while scaling volumes.
Sales Alignment & ROAS Optimization
LerdLeap worked closely with the Preserve Farms sales team to:
- Filter low-quality leads
- Prioritize high-intent inquiries
- Retarget warm prospects
This alignment resulted in ~ā¹30 Cr ROAS, proving that marketing success is incomplete without sales collaboration.
Why This Strategy Worked in Mokila
- First-mover advantage for Garden Homes & Organic Living
- Strong local familiarity marketing
- Balanced focus on branding + performance
- Deep understanding of real estate buyer psychology
Preserve Farms was not pushed as a projectāit was introduced as a lifestyle.
Role of LerdLeap: Real Estate Marketing Agency in Hyderabad
LerdLeap is a real estate-focused digital marketing agency in Hyderabad, known for:
- SEO-driven project launches
- Performance marketing with ROI clarity
- Brand-first storytelling for long sales cycles
- Location-based domination strategies
From concept positioning to lead scaling, LerdLeap executed Preserve Farmsā digital growth end-to-end.