Preserve farms case study

LL
Lerdleap Media Collective
Real Estate · Digital Growth

From Land
to Luxury Living.

How Lerdleap built a digital growth engine for Preserve Farms — combining SEO, paid media, premium creative, video production, content and conversion-led digital experiences.

Explore the Results ↓
SEO Google Ads Meta Ads Creative Strategy Video Production
Preserve Farms

Garden Living.
Reimagined.

Premium Garden Homes Near Mokila
360° Real Estate Marketing · From Digital to On-Ground Execution
The Client

Preserve
Farms

A premium gated garden community near Mokila, Hyderabad, positioned around nature-led living, private garden plots and a refined lifestyle away from the city's congestion.

56 Acres Gated garden community
270+ Plots Premium garden lots
600+ Sq. Yds. Large plot formats
30 Min From Kokapet
The Opportunity

Building a premium digital presence from the ground up.

Preserve Farms entered a highly competitive Hyderabad real estate market with a differentiated proposition: the opportunity to own a private garden lifestyle rather than simply another plot of land.

The challenge was to turn that proposition into a recognizable digital brand, establish search visibility, create demand and build multiple paths from discovery to enquiry.

The Challenge

A premium project needed a premium digital ecosystem.

The opportunity wasn't simply to generate enquiries. Preserve Farms needed to become discoverable, desirable and credible across the entire digital journey.

  • Limited digital footprint
    Establishing visibility across search, social and paid channels.
  • Highly competitive market
    Differentiating a garden-community concept in Hyderabad's crowded real estate landscape.
  • Low organic discoverability
    Building rankings around high-intent real estate searches.
  • Need for qualified demand
    Reaching HNIs, NRIs, investors and lifestyle-driven buyers.
  • Multiple conversion journeys
    Creating landing pages, forms, chat and remarketing pathways.
Positioning

Nature meets
aspiration.

We transformed the project narrative from a traditional real estate proposition into a lifestyle-led investment story — garden living, privacy, greenery, amenities and long-term value.

Our Approach

One property. Multiple growth engines.

Rather than relying on a single acquisition channel, we built an integrated marketing ecosystem connecting search, paid media, content, creative and conversion.

01

Brand Positioning

Developed a premium narrative around garden living, nature, privacy, amenities and investment potential.

02

SEO & Organic Growth

Built technical, on-page, local and content SEO around high-intent real estate search behaviour.

03

Paid Acquisition

Deployed Meta and Google campaigns with audience segmentation, retargeting and conversion-focused landing experiences.

04

Creative Direction

Developed premium campaign concepts and visual storytelling designed to sell the lifestyle before the property.

05

Video & Drone

Produced ad shoots and drone-led visual assets to communicate scale, surroundings and the Preserve Farms experience.

06

Conversion Journey

Connected campaigns with landing pages, forms, chat, enquiry journeys and retargeting touchpoints.

Organic Growth

Turning search intent into discovery.

SEO became a long-term acquisition layer for the project — creating visibility beyond brand searches and connecting Preserve Farms with buyers already researching garden homes, farmhouses and premium plots around Hyderabad.

The strategy covered technical foundations, site architecture, keyword-led content, local search and authority building.

  • Technical SEO and crawlability improvements
  • High-intent real estate keyword mapping
  • On-page optimisation across core pages
  • Internal linking and structured data
  • Google Business Profile optimisation
  • Local search and location-led visibility
  • SEO-rich blogs and landing pages
  • Backlink and domain authority development
  • Content built around NRI and HNI search behaviour
Performance Marketing

Paid media built for intent, scale and conversion.

Meta and Google Ads were used as demand-generation engines, supported by audience segmentation, creative testing, retargeting and conversion-focused landing experiences.

0 Google Ad Impressions
0 Google Ad Clicks
0 Google Conversions
₹6.08 Average Google CPC

Google Ads Snapshot

Impressions 1.32M
Clicks 8.64K
Conversions 1.3K

Meta Lead Generation Snapshots

Campaign A 218 Leads
Campaign B 260 Leads
Campaign C 355 Leads
Campaign D 600 Leads
Performance Highlights

Growth that moved beyond visibility.

The supplied campaign, analytics and search-console snapshots show growth across organic discovery, paid acquisition, engagement and lead generation.

13.5K+

Organic Website Visits

Driven through SEO, content marketing and improved site architecture.

5.77K

Search Clicks

Google Search Console snapshot showing sustained organic discovery.

313K

Search Impressions

Strong search visibility across the measured period.

18K

Total Users

Analytics snapshot showing the scale of website audience growth.

48.6%

Engagement Rate

Demonstrating meaningful interaction across the website experience.

1.3K

Google Conversions

Conversion activity captured through the Google Ads performance snapshot.

Creative Direction

We didn't market plots.
We marketed a way of life.

Preserve Farms was positioned around experiences people could imagine themselves living — waking up surrounded by greenery, growing fresh vegetables, owning private garden space and escaping the pace of the city.

This became the creative foundation for social campaigns, ad shoots, drone films, static creatives and content.

Creative Thought

Garden living.
Every day.

Lifestyle-first storytelling gave the property a distinct emotional identity across performance and organic marketing.

Video Production

Bringing the property to life.

Watch on YouTube →
Lerdleap Media Collective

Real estate marketing,
built beyond campaigns.

Strategy. Branding. Performance. Content. Production. Digital experiences. One connected growth engine.

Build Your Growth Story →