Immi Makeup Academy case study
Turning a Beauty Academy into a Digital Growth Brand.
How Lerdleap built a stronger digital presence for Immi Makeup Academy through SEO, performance marketing, social media, content and strategic brand positioning.
Building the digital presence behind the expertise.
Immi Makeup Academy is a specialized beauty education brand offering professional training across makeup, hairstyling, nail art and advanced beauty techniques.
Strong offline expertise.
Limited digital reach.
Low Digital Visibility
Limited presence across Google, Instagram and YouTube reduced discovery among potential students searching for professional beauty courses.
Inconsistent Digital Branding
The absence of a unified content and visual strategy created missed opportunities for engagement and trust.
Traditional Lead Dependency
Reliance on referrals and walk-ins limited scalability and made consistent student acquisition difficult.
From local awareness to digital discovery.
We identified multiple digital growth opportunities across search, social media, paid acquisition and content-led brand building.
Search Visibility
Capture high-intent searches around makeup, bridal makeup, hairstyling and beauty courses.
Social Discovery
Turn tutorials, transformations, student work and success stories into discovery assets.
Performance Acquisition
Combine high-intent search with Meta lead generation to create a scalable enquiry engine.
Brand Authority
Position the academy as a trusted destination for aspiring beauty professionals.
A 360° digital strategy built around growth.
Instead of relying on a single channel, Lerdleap created an integrated digital growth system connecting discovery, engagement, trust and lead generation.
SEO & Organic Growth
Built search visibility around high-intent beauty education keywords and strengthened the website's organic foundation.
Performance Marketing
Combined Google and Meta campaigns with stronger creatives, landing experiences and lead capture.
Social & Content
Created consistent content around education, transformation, aspiration, expertise and student success.
Search visibility that
compounds.
Strategic keyword targeting and technical SEO helped move important commercial searches onto the first page of Google.
Growth measured in business outcomes.
Paid acquisition and organic visibility worked together to create stronger demand and more efficient lead generation.
Cost Efficiency
Reduction in cost per lead through campaign optimisation and stronger acquisition strategy.
Qualified Leads
Qualified leads generated through performance campaigns and conversion-focused acquisition.
Student Enquiries
Increase in student enquiries supported by stronger visibility, campaigns and digital positioning.
Turning attention into action.
Performance campaigns were structured around high-intent searches and social discovery, with creative and conversion optimisation working together.
Content became a discovery engine.
Short-form content, student stories, educational videos and consistent publishing helped expand the academy's reach beyond its existing audience.
Long-form authority + discovery
Total views generated, supported by 775+ hours of watch time and 244 new subscribers.
Short-form content + reach
Views generated in 90 days, reaching 466K+ accounts, with Reels driving the strongest content performance.
Content designed to build desire.
The content strategy moved beyond promotional posts. It focused on showing the transformation, expertise and career potential behind beauty education.
Educational Content
Makeup tutorials, beauty education and practical tips created useful reasons to follow the brand.
Student Transformations
Student work and transformations became social proof that demonstrated the academy's training quality.
Success Stories
Real student journeys strengthened trust and helped prospects visualise their own potential outcomes.
Consistent Visual Identity
A cohesive beauty-led visual language reinforced recognition across the social ecosystem.
Data behind the momentum.
Performance was continuously measured across organic, social and video channels to identify what was driving meaningful growth.
More searches. More visibility. More opportunity.
Search Console data showed meaningful growth in organic visibility as the SEO strategy matured.
Google Search Console — Last 6 Months
What changed digitally.
Visibility
Important commercial beauty-course searches moved into stronger Google visibility.
Acquisition
Paid campaigns created a more consistent source of qualified student enquiries.
Brand Reach
Social and YouTube content expanded discovery to audiences beyond the existing local following.
Authority
Educational content and student stories positioned the academy as a stronger beauty education brand.
Build a brand people discover, trust and choose.
We combine strategy, creative, performance marketing and organic growth to turn digital presence into measurable business momentum.
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